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Festival Insights NEWS: Bundl Launches New Accommodation Packaging Solution for Events

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Bundl, formerly known as Sound Travel, today announced its official rebranding and the launch of an industry-first partnership platform that connects event organisers and ticket agents with global hotels.

This revolutionary technology uses historic and predictive data insights to predict, capture and share the value of the hotel demand that events create.

“Since lockdown, we’ve seen demand for events reach an all time high, not just for tickets, but also for places to stay, as fans look to experience more than just the event itself. We call this “The Event Effect’ says Mike Bayon, CEO and Founder at Bundl. “For decades the focus for event organisers has been on ticket sales as their primary revenue source and whilst it’s not gone unnoticed, The Event Effect has been overlooked, because they don’t fully understand how to go about benefiting from it”.

Bundl secures bulk room deals at pre-event…

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