We headed to the second annual Head In The Clouds Festival in Los Angeles, California to not only check out the best names in Asian talent but to get a different feel of the one-of-a-kind festival. Deemed the “Asian Coachella,” hybrid management, record label, video production, and marketing company 88rising is bringing Asian music and voices into the mainstream. With trailblazing acts like Joji, Rich Brian, NIKI, iKON, and more making headlines both at the festival and around the world, we decided to ask festivalgoers exactly what it is about 88rising and the Head In The Clouds festival that they love so much… well 88 reasons to be exact.
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