Festival Insights NEWS: Getting Festivalgoers Onboard With Environmental Messages

*This article is part of Insider Insights’ Sustainable Summer series, in which we dedicate half of our monthly output to guidance on decreasing the environmental impact of festivals.

Joss Ford is the Founder of Enviral, an ethical brand marketing agency that works with brands to create and communicate their environmental and social purpose.

Picture yourself sitting in a lush green field, surrounded by your closest friends. The music is pumping, you’re dressed from head to toe in sequins and glitter (biodegradable of course!), and you’re putting the world to rights over some semi-warm ciders. You’re talking climate change, fast fashion, the gender pay gap and the problems of plastic. We’ve all been there, right?

We know we certainly have. Long-lasting, impactful ideations come when you’re relaxed and in a highly creative space. This is why we’re firm believers that festivals are one of the best…