The Guardian festival blog: Latitude festival accused of cruelty over pink sheep stunt | World news

Animal rights organisations and activists have accused the Latitude festival organisers of cruelty for dyeing a flock of sheep pink as part of a marketing campaign.

A promotional tweet posted on the opening day of the Suffolk event showed fuchsia-dyed sheep running across the festival grounds. Social media users quickly criticised the organisers for dyeing the sheep and demanded an explanation.

Latitude defended the stunt, and tweeted that the animals had been “dip-dyed using natural, water-based dye which they are used to as part of their normal farm life for insecticides and parasites like itch-mite, blow-flies, ticks and lice”.

Latitude Festival

The sheep have arrived! 💖🐑

July 18, 2019

But the animal rights organisation Peta UK condemned Latitude’s actions as a “thoughtless, attention-grabbing stunt”.

“In 2019, only ignorant or cruel people still use animals as…


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Straight from The Guardian
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