To highlight that the live events sector urgently needs support from governments to survive the Covid-19 crisis, there is a day of global action today on September 30th.
Across the globe from 8pm local time, thousands of venues and places of work will #LightItInRed alongside unique projections, art installations and outreach to government officials and media to raise awareness and drive change.
We've seen ourselves how much of the music industry has fallen between the gaps, sitting as it does between 'business' and 'art' with very little formal help available. Whilst there have been great success stories and heartwarming examples of people power, the goodwill of the public is not enough to keep the entertainment industry going.
Awareness is one thing, but it's now beyond that. Another six months (at least) without employment is just not possible. Find out more about how you can help here: