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Generating Ideas & Expanding Your Business Vision

January 10, 2018 @ 11:00 am - 4:00 pm UTC+0

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11 – 12pm
Aged 18 – 24? This first session introduces the series of workshops planned within the Ladders Enterprise Support package led by TICE Enterprise Mentor Lee Casey, designed to take a business idea and help explore and understand entrepreneurial creativity from initial concept to the end product, with all the elements from finance to marketing in between! The entrepreneurial journey isn’t to be stifled but with guidance and a plan it can be a road less rocky! The Enterprise Support series of workshops are pitched at those interested in pursuing a career within the creative and digital industries and will make reference throughout to finding work perhaps within a software development role, becoming a musician or even a graphic animator. You may already have your idea, you may have several or you could be interested in finding out more about how to start a business and create new collaborations.

12 – 1pm
Career coach Lysa Morrison of LMA Training & Consultancy has been delivering personal and professional coaching for over 10 years & can help ‘live the life you have always imagined’. Taking the plunge into self employment or expanding a vision can raise lots of initial concerns but Lysa will help address such issues to help conquer perhaps the fear of failure or a lack of confidence in an idea and give you the tools to answer with conviction “I am an Entrepreneur”.

1.30pm – 2.45pm
When pitching your business idea or product, whether it is to an investor or to a potential customer the aim is to get them to believe in it, in its success and your future business success. They want to know you believe in your product, understand your passion for the idea and are committed to finalising the agreement or sale. This isn’t about being over confident, but having enough confidence to ensure they invest, or purchase! Having the ‘perfect’ pitch can take a lot of practise, to get it concise and so you are clear as to what your business is offering. A pitch isn’t just the verbal speech, but body language and creating a positive overall impression. Lysa Morrison is staying with us to give guidance and clarity on how to have confidence in your idea without over selling it and how to present yourself to the best of your ability. Lysa can help give tips to help you as an individual identify patterns in thoughts, feelings and behaviour that may be hindering your self-progression and motivating you to get the results you deserve.

3 – 4pm
We will be looking at the importance of your market research, identifying who is the right and wrong kind of customers, the right ones can grow your business significantly but the wrong ones can perhaps cause quality to suffer or you personally can’t be everything to all people. We will be asking ‘Is it ok to say No?’ and what are the risks you might face.

Ladders is aimed at helping 18-24 year olds get a foot in the door. Over the course of 12 weeks, you’ll work with an industry mentor to develop your skills in either film, music or software development. You’ll learn valuable employability skills, develop your CV, visit local companies, and build that all-important network.
The next Ladders course starts in February 2018. If you’d like to know more about how we can help you kick start your career then visit our website HERE or feel free to message me with enquiries at cal@generator.org.uk

Ladders is part of ‘Digital Futures’, Generator’s business support programme that is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for beneficiaries from North East England, thanks to ERDF funding.*
*County Durham, Northumberland, Tyne & Wear (excluding Tees Valley)


January 10, 2018
11:00 am - 4:00 pm UTC+0


Sunderland Software City
Tavistock Place
Sunderland, SR1 1PB GB
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