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Festival Insights NEWS: What Evolving Technologies and Trends Mean for Music Event Communities

Richard Zijlma is the former Director of Amsterdam Dance Event, where over two decades he helped develop it into the pre-eminent festival & conference for electronic music. He is currently working to curate AVA events throughout 2020, including the forthcoming editions in London and Belfast.

Back in the day, I was the guy that tried to make music myself. It was not bad, but definitely not what I would describe as being ‘good’ either. Nonetheless, I spent all of my free time and money on gear, records and concerts.

When I studied in Groningen I saw a poster for Eurosonic Noorderslag and immediately applied as an intern to try to get more experience behind me. The application was successful and the role worked out pretty well for me; besides the actual work itself I got to attend all kinds of concerts for free. After finishing my studies, and working on some more music related projects, I moved to Amsterdam to…

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