Festival Insights NEWS: Sound City Festival Calls on Music Industry to ‘PAY IT FORWARD’ in New Next-Gen Initiative

UK Festival Awards finalists, Sound City Festival has announced details of its brand new ‘Pay It Forward’ initiative, as tickets for the Sound City Conference go on sale. Proudly the UK’s independent conference for new music, Sound City welcomes the global music industry and budding next generation of young creatives to the North of England. Now, Sound City is calling on industry leaders and businesses to do their bit to create chance and open doors for the next generation at the click of a button. This industry-encompassing call to action comes as part of Sound City’s continued and longstanding commitment to bringing through the next wave of professional talent, which has gone on to create multiple permanent roles within the festival’s core team.

Association of Independent Music (AIM) will be back once again at Sound City next year to co-curate the conference in what will be AIM’s lead event…