Festival Insights NEWS: Promoting the Experience: How WiFi Can Boost Influencer Marketing at Festivals

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Will Evans is a Director of Performance Networks, a UK based specialist WiFi and communications provider for businesses. He has more than 20 years’ experience in communications and has worked at Performance Networks for seven years. 

Festivals are becoming more and more about the experience than the big names associated with them. Influencer marketing is similar to this. It’s no longer about the ‘who’ and the ‘what’ – it’s the why. People want to see how the product that an influencer is promoting will give them a good experience, and that’s where festivals and influencers come hand in hand. As we saw with Fyre Festival, it’s no longer about the line-up. If things go wrong, they can quickly escalate on social media. Fyre may be an extreme example, but it shows what can happen if what you promise isn’t what customers experience.

As a result, an increasing number of festivals are seeing…

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