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Festival Insights NEWS: Mustard Spices Up Sales for 100 Events With £80 Million Revenue Impact

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Team Mustard, the source of ticket sales for over 100 events.

Mustard Media, the events marketing agency, have today released their yearly ticket tracking figures, showing their most robust year for ticket sales on record.

In 2021 they set a goal to help their clients sell 1.2 million tickets in 2022, which they surpassed with the total standing at 1.5 million tickets and £80 million in revenue driven.

Robert Masterson, Managing Director, said, “We are incredibly proud of last year’s results. We weathered the toughest years in our history during the pandemic and have worked incredibly hard to get where we are today. Having worked with over 100+ festivals and events last year, we’re excited about our plans to grow the agency this year on solid foundations. While we recognise that it may be another challenging year for the events industry, we’re already helping our clients get some of the strongest sales…

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