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Festival Insights NEWS: Midas’ machines run first Vitality Big Festival

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UK: Midas’ generators powered London Marathon Events’ Vitality Big Festival in Greenwich Park on March 4, across the finish line from the inaugural Big Half marathon.

Eleven thousand amateur runners, many from host boroughs Tower Hamlets, Southwark, Lewisham and Greenwich, followed the elite athletes’ race along the 13.1m route from Tower Bridge, the majority joining friends, family and supporters at the festival afterwards.

Event management specialist Relevent commissioned six Midas sets for the contract, providing for stage production, the sponsors’ area, including a New Balance shop and a fitness centre, a run of street stalls and the production village.

James Hodgson, Director at Relevent, commented: “We have worked with Midas for a good many years. It’s an independent company that I’m absolutely confident about. The machines are very good, and reliable, and the Midas team is friendly and…

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