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Festival Insights NEWS: MetaFests and Vatom partner to Launch UK Festivals ‘Digital Lanyard’

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Jenner and Machin. Digital lanyards + blockchain wallets = audience engagement.

MetaFests, the UK-based Web3 specialist for festivals, has partnered with leading US-based Web3 technology platform Vatom, to launch ‘Digital Lanyard’. The collaboration gives organisers instant, year-long fan engagement and enhanced monetisation powers.

‘Digital Lanyard’ is a revolutionary blockchain-powered toolkit, fast-tracking festivals’ access to the multiple benefits of Web3, via Vatom’s powerful digital platform. The web3 technology has been proven at scale for global events, such as elrow events across Europe, including their Summer season in Ibiza, Monegros Desert Festival in Spain, and iHeart Radio Music Festival in Las Vegas. The first UK festival confirmed to be using ‘Digital Lanyard’ is Lakefest, previously announced to be the UK’s first music festival to position NFT technology at the heart of the…



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