Festival Insights NEWS: Lyte Launches End-to-End Ticketing Solution

Lyte, the technology platform for fans to buy, sell, and exchange tickets to live events, has launched the Lyte Returnable Ticket, the industry’s first business-class and end-to-end ticketing platform. The Lyte Returnable Ticket seamlessly integrates returnability and fair market pricing into a simplified ticket buying experience, elevating event ecommerce for both fans and event creators alike.

“Event creators equipped with data intelligence and pricing solutions don’t just increase their revenue potential—they also pave the way for more fans to have richer, more transparent ticketing experiences,” says Ant Taylor, Lyte CEO and founder. “With the Lyte Returnable Ticket, we’re putting fans first by providing a world-class experience, and generating more demand for creators.”

Lyte’s platform upends the industry standard policy of no refunds and no cancellations for ticket…