Festival Insights NEWS: First Female-Founded Ents Company in Middle East Agrees Multi-Million Dollar Funding

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IAM Entertainment co-founder, Sonal Vara-Parmar

A consortium of investors led by Abbey Road Investment Group agrees funding for IAM Entertainment, to fuel new inflow of live shows, movie & TV production in the region

Co-Founded by Sonal Vara-Parmar six  years ago, IAM Entertainment, one of the Middle East’s most renowned entertainment agencies, has confirmed  a multi-million dollar funding round led by Abbey Road Investment Group. This funding will allow the agency to continue its explosive growth across the region through live shows, movie and TV production and talent/artist management.

IAM Entertainment built its roots in the music industry, and is responsble for collaborating with and bringing to the region some of the biggest names in show-business.  Mariah Carey, Steve Harvey, Kevin Hart, Victoria Beckham, Alicia Keyes, Lady Gaga, Will I Am & The Black Eyed Peas, Jay Shetty, Sadhguru, Tony…



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