CGA has conducted research into festivalgoers’ level of demand for more sustainable events, as well as their preferred modes of transport to festivals.
Surveying approximately 6500 festivalgoers in the October 2018 UK Festival Awards Census, the findings reveal that 72% of festivalgoers claim to care about the environmental impact of festivals, although only 24% said they’d be more likely to attend a festival if its carbon footprint were demonstrably lower than its competitors’.
The public’s prioritisation of environmental policies overshadows other ethics-based issues, such as a festival’s philanthropic efforts (40%) and commitment to social justice (22%).
Perhaps owing to the ever-increasing abundance of media coverage pertaining to climate change, as well as the escalating efforts of direct action groups such as Extinction Rebellion, a clear majority…
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