Festival Insights NEWS: Europe-wide research project CrowdDNA calls for events and venues to participate.

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CrowdDNA, a Horizon 2020 research project will lead to a radically new concept in the management of crowds. Crowd Dynamics International Ltd. call for owners and operators of events and entertainment environments to get involved.
The world is experiencing rapid population growth and urbanisation. Now, more than ever, there is a need to understand crowd behaviour and implement efficient crowd management in places such as urban areas, transport hubs, stadia and large events. Technology is becoming the cornerstone of analysing human behaviour. Thus, the scientific community and industry have come together to tackle these issues in a large-scale research project called CrowdDNA.

CrowdDNA research will lead to a radically new concept to assist event owners and operators in the management of crowds in the major event organisation, pedestrian traffic management and crowd movement analysis and decision support. It…

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