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– ellesse® – the Italian sports apparel brand owned by Pentland Brands – has announced the start of a three-year partnership with the electronic music festival based in the Alps, Tomorrowland Winter. As the official sponsor, ellesse will be working with the festival to bring its rich heritage of fashion-meets-sport to the Alps.
Taking place from 19-26 March, the festival will see 18,000 people from more than 100 countries hit the slopes for a week of dancing and snowsports, amidst a magical winter wonderland setting with an altitude of over 2000m in the French Alps resort of Alpe D’Huez.
As part of the partnership, the brand will play host at the Crystal Garden by ellesse stage where some of the world’s best DJs will be playing unmissable sets. Some of the names gracing Tomorrowland Winter this year will include Afrojack, Kolsch and Dimitri Vegas and Like Mike. Alongside this, not only will…
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Straight from Festival Insights
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