Festival Insights NEWS: CM.com Release Future of Live Music Report

CM.com, a leading customer engagement platform, has launched a brand new report summarising the results from a nationwide, representative survey looking at the shifting attitudes and behaviours of live music fans in the UK. The findings in their report are based on a nationally representative survey of 1,003 live music event attendees (those who have attended at least one live music gig, concert or festival in the past three years), aged between 17 – 55 in the UK. Fieldwork took place in September 2022. Alongside this primary quantitative data, CM.com conducted interviews with five experts who work in the live music events industry to add depth and qualitative insights to the report.

The expert interviewees were Carly Heath (Night Time Economy Advisor, Bristol City Council); Michelle Manetti (DJ/Promoter, Fèmmme Frâiche), India Mansfield (Gen Z representative who turned 18 in 2020); Conor McTernan (Marketing & Programming…