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Festival Insights NEWS: Changing Habits: Event-goers Spending Nearly 3x More on Their Event Trips Compared to Pre-Covid

The coronavirus pandemic has hit the global live events industry like nothing ever seen before. But as the industry begins to open up again and braces itself for a roaring 2022, Event Genius and Festicket take a look at the booking patterns of event-goers, asking which country’s fans are booking the most events abroad, where are they travelling to, as well as how much they’re spending and how. 

Summed up in an accompanying infographic, Festicket found that music fans are spending nearly three times more on their event trips than pre-Covid. The past 18 months have harvested unprecedented pent-up demand that is now ready to explode, with many music fans ready to splash out on the trip they’ve been dreaming of.

Festicket has therefore seen an incredible 172% increase in average order value for international bookings between 2019 and 2022 – which now stands at over €550 – while there’s also…

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Straight from Festival Insights


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