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Festival Insights NEWS: AIF Announce John Rostron as New CEO at 2022 AGM

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New AIF CEO, John Rostron. Pic: Jody HArtley

John Rostron has been appointed as the new CEO of the Association of Independent Festivals.

The appointment was announced today during AIF’s 2022 AGM, with Rostron officially beginning his tenure on November 18 following a two-week handover period with current CEO Paul Reed, joining recently appointed Chair of AIF and Notting Hill Carnival CEO Matthew Phillip in leading AIF into its next phase.

Rostron has wide ranging leadership experience in the creative industries and is a former member and Vice Chair of AIF, a former CEO of the Welsh Music Foundation and co-founder of the Welsh Music Prize. He has also held consultant and advisory roles at Arts Council Wales and Sound Diplomacy, as well as having been a Development Manager at From The Fields. He co-founded AIF member Sŵn Festival in Cardiff in 2007 and completed an exit strategy sale in 2018, he is also the…



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