NME Festival blog: Watch Ed Sheeran eat a gingerbread man version of himself in Spotify advert

Ed Sheeran stars in a new advert for Spotify, which sees him eating a gingerbread man version of himself.

Sheeran’s appearance in the ‘Ginger Ed Man’ clip comes following news that the singer is the most-streamed artist on the platform for 2017.

Watch the ad in full below:

The news was announced earlier this month that Sheeran beat the likes of Drake and The Weeknd to be Spotify’s most-streaming global artist of the year.

It comes after a bumper year that saw Sheeran achieving huge success with the release of third album ‘÷’.

Dua Lipa also achieved massive success in the Spotify streaming stakes too, after becoming the top female artist in the UK – immediately followed by Rihanna, Ariana Grande, Taylor Swift and Beyonce.

See more of Spotify’s streaming stats for 2017 below.

Top five artists worldwide

  1. Ed Sheeran
  2. Drake
  3. The Weeknd
  4. Kendrick Lamar
  5. The Chainsmokers


Top five female artists in the UK

  1. Dua Lipa
  2. Rihanna
  3. Ariana Grande
  4. Taylor Swift
  5. Beyonce

Top five male artists in the UK

  1. Ed Sheeran
  2. Drake
  3. Eminem
  4. The Weeknd
  5. Calvin Harris

Most-streamed tracks worldwide

  1. Shape of You – Ed Sheeran
  2. Despacito (Remix) – Luis Fonsi & Daddy Yankee feat Justin Bieber
  3. Despacito – Luis Fonsi & Daddy Yankee
  4. Something Just Like This – The Chainsmokers & Coldplay
  5. I’m the One – DJ Khaled feat Justin Bieber, Quavo, Chance the Rapper & Lil Wayne

Most-streamed albums worldwide

  1. ÷ – Ed Sheeran
  2. More Life – Drake
  3. Damn – Kendrick Lamar
  4. Starboy – The Weeknd
  5. Stoney – Post Malone


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Straight from the NME


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