NME Festival blog: James Bay channels his inner rockstar at Mad Cool Festival 2018


It’s 8pm, baking hot and there’s next to no shade, but that doesn’t seem to matter to the thousands of punters who are crowded around Mad Cool’s KOKO stage. They’re of course here to see English darling James Bay, who ambles on stage comes looking just like he’s walked straight off the pages of a glossy fashion mag.

Blitzing through tracks from latest album ‘Electric Light’, Bay has the audience in the palm of his…



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