UK: Skiddle has revealed that women are buying a record number of tickets to live music events. Over the past five years, women have grown their market share of overall ticket sales by 22%. In 2018, female music lovers out-purchased men by 13% on average.
Music festival tickets are where women are most dominant. In 2018, women bought 65% more music festival tickets than men – an increase of 35% on 2017.
In recent years, a call for greater diversity across festival line-ups has been the focus of much media scrutiny. Skiddle speculates that a move towards more equal representation on stage could be one of the reasons female ticket buyers are growing in confidence.
A shift towards events being safer and more inclusive could also contribute to this shift, with charitable organisations like Safe Gigs For Women and Girls Against achieving greater prominence across live music and festivals in recent years. …
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