Festival Insights NEWS: Where Brand Sponsorships & Live Streaming are Heading in 2018 (Part II)

Kim Owens is the founding editor of Kaffeine Buzz, a veteran technology and entertainment journalist, and a marketing consultant with over two decades of expertise in delivering branding and content strategy services to a variety of clients. Having researched the live events industry in both the UK and US, Kim continues to publish in-depth reports, case studies, and articles on consumer behaviour and branding, event technology, sponsorships, streaming content, emerging technologies like VR / 360 and AR, and how technologies like blockchain are transforming the entertainment industry. Kim has presented her findings and led discussions on these topics at SXSW, IMFCON / XLIVE, Canadian Music Week, NAB, Digital Hollywood, FestForums, SBA, and General Assembly.

For part one of this article, please click here.

Live Streaming’s Digital Advantage: Discovery, Attention, and Data

Because live streams take place within…

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