UK: Visit St.Pete/Clearwater partnered with Boardmasters this year as the festival’s first ever destination sponsor. The tourist board promoted its Florida destination at the long standing popular surf and music festival with a unique two-storey activation that boasted daily entertainment from street artists and performers, VR goggles, games, and giveaways – as well as an chance to win a family holiday to St.Pete/Clearwater courtesy of Ocean Holidays.
Gemma Pascall, Account Manager of Visit St.Pete/Clearwater, said: “We were looking a dynamic and innovative solution that would enhance our 2018 tourism campaign, allowing us to directly target the family market with a brand that matches our core values. We were pleased with the level of interest from consumers wanting to visit the destination and are very happy with the data captured from our competition. The chance to tell…
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