Festival Insights NEWS: The Digital Experience and its Impact on Overall Festival Performance

Christian Hill is the Managing Director of Project Simply, a digital design agency that works predominantly with festivals and venues to create beautiful brands and digital experiences.

We’ve recently embarked on a global insight piece that aims to distil the opinions, issues and successes around the marketing & digital experience of all types of festivals and events. Working with the likes of Field Day and Parklife, we’ve also gathered some expertise around what constitutes a great digital experience, so here are our top 10 tips for making sure your festival gets the best start in the digital realm.

1. Always push the creative envelope – We’ve found that the festivals that are as creative as possible – whether it’s through yearly theming or simply creating something absolutely standout – receive better initial social buzz, reach and kudos. Don’t underestimate the power of strong branding and…

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Straight from Festival Insights


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