UK: PlayPass has strengthened its UK operations to address intensifying demand for its award-winning NFC technology, promoting Steve Jenner to the role of Managing Director for the UK and Ireland. Jenner, who joined the company in 2015, will lead an expanded team which includes the appointment of Ben Hirons (ex-Gorilla, Peppermint & Creative Bars) who will oversee event delivery.
Newly added to the cashless provider’s expanding roster of UK-operated festivals are WeAreFSTVL (the company’s largest cashless UK event to date) and Glastonbury spin-out Beat Hotel.
They join the previously announced Black Deer and Merthyr Rising as events that will be going fully cashless for the first time in 2019. 2000Trees, which made the transition last year, reported a 24% increase in bar spend per head, among other gains, and has signed with PlayPass again for this year. The event will be extending its use of the…
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