Festival Insights NEWS: Outside Lands pumps $75 million into local economy


USA: Outside Lands has released a study outlining the economic impact the annual event has on San Francisco and the surrounding Bay Area.

The report estimated that the festival generated $66.8 million in economic activity for the city of San Francisco, and $75 million for the entire Bay Area in 2017. The festival also increased incomes by $32.6 million, created the equivalent of 700.4 full time year-long jobs, and paid $9,465,668 in state and local taxes.

“San Francisco has been on the leading edge of live music for decades and Outside Lands keeps us securely on the map in the music world,” said Joe D’Alessandro, President and CEO of San Francisco Travel Association. “The economic numbers this study has yielded prove that the festival’s reach goes far beyond just the entertainment business.”

The report — conducted by Marin Economic Consulting and commissioned by Outside Lands…



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