Festival Insights NEWS: Narrative, Theatre and the Changing Festival Experience

Cyrus Bozorgmehr is Head of Communications at Arcadia, the pioneering performing arts and events company. His role at Arcadia spans public relations and the creative development of narratives and themes. His work as a consultant across the wider creative industries recently saw him publish a book about Wu Tang Clan’s notorious single-copy album project, to which he acted as senior advisor. ‘Once Upon a Time in Shaolin’ was named a 2017 Book of the Year by Rolling Stone magazine. Arcadia will be celebrating its 10th anniversary at a one off festival at London’s Queen Elizabeth Olympic Park this May Day Bank Holiday.

Recent years have seen a radical transformation in festival identity. Where once festivals had a collective identity, and stages were defined solely by the music they hosted, in today’s landscape individuality is everything.

This shift has been partly creative and…