Festival Insights NEWS: How to Win Stakeholders and Influence Them
Rob Tominey is CEO of Mainstage Festivals, a pioneering festival and travel company. Mainstage started with Snowboxx – now the fastest growing winter festival in Europe – and has since set up Kala Festival on the Albanian Riviera. Achievements within Mainstage include taking the company to Dragons’ Den and receiving the third largest investment on the show to date. The company has since taken on further investment to build its global festival portfolio from the ground up.
If you don’t win over the stakeholders for your festival, you will fail. Don’t expect a license in time if you haven’t won over the local council, nor a speedy approval process if you haven’t engaged with local residents. That site won’t come at a good rate until you have built trust with the landowner, and those local businesses will be writing to their MP if you haven’t convinced them that your event won’t cannibalise…
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