Festival Insights NEWS: How to Price your Event and Boost Ticket Sales


Katie McPhee joined Eventbrite as the company’s first UK hire, helped open Eventbrite’s very first international office in London in 2011, and supported the growth of the UK and Ireland region into one of the company’s most important international markets. With over a decade of experience across music, technology, entertainment, media and events, and having held roles in various areas of marketing, Katie is a deeply experienced and multi-faceted leader of Eventbrite’s Marketing team in the UK and Ireland.

It’s easier than ever for festivalgoers to discover new events with competitive ticket prices. So how do you create a pricing strategy that keeps attendees coming back year after year and generates the profit you need to grow your team and your business?

Charge What People Are Willing to Pay

Pricing, when it comes down to it, is all about getting into the head of your customers. Many organisers…



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