Festival Insights NEWS: How to Develop a Festival in an Emerging Market

Zé Diogo is a team member of Ourbookings, a Lisbon based promoter of electronic music that operates a number of festivals, record labels, and the Ministerium club.

As one of the worst affected countries by the 2010 financial crisis, recession and unemployment saw Portugal’s clubs, bars and entertainment venues shutting their doors. It was a shock to the vibrant European clubbing scene, and of real detriment to those working in the industry. Determined not to let the crisis destroy Lisbon’s lively scene, the Ministerium club in Terreiro do Paço opened up in 2012 under the umbrella of Ourbookings.

A key player in developing a sustainable nightlife industry in Lisbon, the Ourbookings crew now host two inner city festivals: LISB-ON Jardim Sonoro and Lisboa Electronica Musiculture, and also run the Ministerium club & its associated record label. Here we explore how to grow festivals in an emerging market…

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