Festival Insights NEWS: From the Food Vendors’ Perspective


Dave Cooper is an environmental activist, food vendor, and organiser of Kentucky’s Whippoorwill Festival.

I operated a food stall at a small music festival in Kentucky a couple of summers ago. My food costs were just over $400. After two days of preparation – purchasing food, packing gear in the truck, travel and setting up my booth – and two days of vending, I had sold $95 worth.

Food vending can be a tough business, and festival organisers should endeavour to understand the difficulties that food vendors face before they start booking them for their event. After all, having happy food vendors means good food and happy attendees.

My unsuccessful food vending experience last summer was mostly due to the bad location of my booth and poor communication. One event organiser told me prior to the festival that there would be only two food vendors total; the other guy was selling beef barbecue, so I planned to…



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