Festival Insights NEWS: Finding a Niche and Nailing It


Craig Mathie is Managing Director at Bournemouth 7s Festival. A Sports Management graduate and Prince 2 qualified Project Manager, Craig has a growing reputation within the live events industry. A hugely passionate events man, Mathie has gained a wide portfolio of skills and expertise working on some of the UK’s favourite sporting events. His role as Events Director for a charity established in memory of a dear friend also features heavily in his event commitments.

With more than 14 million attendees taking in over 1,200 festivals each year, the UK festival market paints a vibrant, competitive and inspirational picture. Across the country a plethora of live events fill the summer months, attracting interest from budding entrepreneurs and global powerhouses in equal measure. But not everything is as it seems.

It is safe to say that the only constant in this market is change. Whilst the sector is not unique in that regard,…



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