USA: The ticketing and event technology company Eventbrite has completed its $200 million acquisition of Ticketfly, a premier ticketing platform focused on music venues and promoters, from Pandora. Combined, the two platforms hope to deliver ‘the market-defining solution’ for independent venues, promoters and festivals, and are expected to process more than 200 million tickets globally, generating approximately $4B in gross ticket sales this year.
“The union of Eventbrite and Ticketfly changes the game for the music industry. Our respective customers will benefit immensely from access to the best of what each company brings to the table,” said Julia Hartz, CEO and co-founder of Eventbrite. “Eventbrite’s proven track record of innovation and global scale combined with Ticketfly’s deep industry relationships and domain expertise is underpinned by a shared commitment to independence, and unparalleled…
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