UK: This August, Jika Jika Festival marked its debut event by hosting Northern Ireland’s first ever cashless festival with the help of Event Genius Pay.
Set across two days in Derry at the picturesque Ebrington Square, the experienced event organisers from Jika Jika teamed up with the experts at Event Genius to use the company’s innovative RFID technology at the festival to increase spending by 23% per-head, when compared to non-cashless events ran by the organisers and held at the same location last year.
Prior to attending, fans were offered the chance to plan their budget by pre-purchasing credit – to be spent on food, drink and merchandise – direct from the festival’s website.
Upon arrival, fans exchanged their tickets for a smart wristband which was then loaded with their credits. These credits could be spent by tapping their wristband at the point…
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