Festival Insights NEWS: Distractions summit to explore shared future of music and technology


UK: Presented by Sound City, Manchester International Festival and FutureEverything, Distractions will host its first summit in Manchester this July. Set to explore undiscovered intersections between entertainment and technology, the weekend will comprise talks, panels, new music showcases, and additional content.

Liverpool’s music and arts festival, Sound City, will feature in the Distractions programme on July 19, along with FutureEverything on July 18 and Manchester International Festival on July 20. The creation of the event also involved Greater Manchester Combined Authority, the Mayor of Greater Manchester, Modern Designers, Rose Marley Management, and Peter Saville.

The Distractions programme promises to cover augmented, mixed and virtual reality; 3D immersive technology; facial recognition software for stadia; ticketing and social media; and the future of digital design. These topics and more will be…



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Straight from Festival Insights

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