In its grand return to two of Newquay’s most idyllic locations from August 9 – 13, Boardmasters’ 12th edition continued to establish the festival as the UK’s preeminent celebration of surf lifestyle and music. Organised by Vision Nine Group, the five-day event this year welcomed a record 50,000 daily visitors to Watergate Bay for an array of international musical talent, while its site at Fistral Bay once again played host to the best in competitive skating, BMX, and surfing.
Insights was onsite at Boardmasters to speaks with Vision Nine’s Head of Marketing and Comms, Levi Jackson; Group Account Director, Paul Campbell; and Rights and Partnerships Director, Yan Li; about the company’s approach to brand activations, the festival’s special relationship with Cornwall, and more.
Festival Insights: So broadly speaking, what has Vision Nine worked on improving and expanding at Boardmasters this…
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