This year’s partnership between Visa and Boardmasters marked a significant first for each party. For the former, the collaboration amounted to its debut on the UK festival circuit, and for the latter: the first time in the event’s 36-year history that it boasted 100% card acceptance across its sites. With the rollout of Wi-Fi throughout the entire festival as part of the sponsorship agreement, Visa and its global payments partner Square equipped merchants with 350 mobile point-of-sale terminals.
In addition to the core cashless aspect, the remainder of the brand’s activity was characteristically sprawling and well executed for an event organised by Vision Nine, and Insights was on-site at Boardmasters to speak with Suzy Brown – Sponsorship Director for Visa in Europe – about the partnership.
Festival Insights: Would you say that Visa is a relative newcomer to the festival…
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