Festival Insights NEWS: An Interview with Strawberries & Creem


Strawberries & Creem will host its fifth edition on June 16 in Cambridge, with sets from T-Pain, David Rodigan, Kojo Funds, Ghetts, Shy FX, Madam X, Heidi and more.

Insights spoke with Preye Crooks, co-founder of Strawberries & Cream, about the challenges faced by the festival, the factors that set it apart from the competition, and how the brand aims to expand beyond 2018.

Festival Insights: Strawberries & Creem claims to have the youngest organisational team out of any UK festival. Was that the result of a conscious hiring practice or just a natural thing? How do you think it impacts the way you run the festival?

Preye Crooks: It wasn’t a conscious decision at all; we started the festival together four years ago and were all around 19 or 20 at the time. Many of us met during fresher’s week and others came from further afield. We all just had a really similar taste in music that wasn’t at all…



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Straight from Festival Insights


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