Niall Green founded the app development company Second Screen in 2014 out of his dissatisfaction with the disconnect between audiences and artists at live events. The platform’s primacy of social interactivity over sales prospects has proven incredibly successful with festival-goers in particular, and as a consequence has won favour with high-profile clients such as The Isle of Wight Festival, Fusion Festival, and Boardmasters.
Insights was onsite at the latter festival to speak with Green about the benefits of working with Second Screen, the typical feature set of its apps, and more.
Festival Insights: So tell us about the feature set of the Boardmasters app.
Niall Green: Okay, so much of the functionality on the Boardmasters app is from our standard preset list. Included in our template is a news feed for people you want to follow during the event; a Discover section, where you can scroll through content…
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