Positive Vibration – the UK Festival Award-winning celebration of reggae music and Jamaican heritage – will return to Liverpool’s Baltic Triangle in June for a weekend of music, art, food, and cultural appreciation.
Insights spoke with Rory Taylor – founder of Positive Vibration – about the festival’s development over the past few years, the unique characteristics of its home city, the challenges of appealing to a specific audience, and more.
Festival Insights: Positive Vibration launched in 2016 and was crowned Best New Festival at the UK Festival Awards that year. How has the festival developed since?
Rory Taylor: We actually hosted our first Positive Vibration event in 2013, but back then it was a much smaller affair – an afternoon event in the Kazimier Garden, Liverpool.
We’ve grown the event year on year, moving it to the Baltic Triangle in 2015. It was in 2016 that we made the big leap…
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