Festival Insights NEWS: 2000trees enjoys fully cashless success with PlayPass

UK: 2000trees, the latest UK festival to go 100% cashless using RFID technology, has proclaimed the move a great success and credits its new system, provided by PlayPass, with improving the customer experience along with trading efficiency.

2000trees Co-Founder and Director, Andy Rea, stated: “2018 has been a momentous year for us with our move to cashless. It was a decision we had been deliberating for a couple of years, and I think it is a very positive step forward for our festival that we are really proud of.

“You can’t underestimate the convenience it adds to the customer experience, not having to worry about bringing cash and keeping it safe, plus the tech helped render queues almost non-existent, allowing people to spend more time enjoying the festival. The positive feedback we’ve had from our audience, traders and staff has reinforced our belief that we made the right choice in going cashless…

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