The Cro Cro Land mission is to bring guitar bands back to the birth place of punk, and celebrate the area’s rich musical history. Working with music promoters and booking agents from across the UK, the festival shall bring some of the UK’s most exciting established and up-and-coming bands to its borough. In turn it will also showcase the local area to the music industry, in attracting them and their roster to consider Croydon as a growing destination for events. With gender equality at the heart of everything it does, in line with PRS Foundation’s Key Change initiative, Cro Cro Land believe gender parity is vital in order to make change in a male-dominated industry, so festival-goers can not only expect a balanced bill, but also a crew where women are fairly represented. In addition, Cro Cro Land prioritise accessibility, and have created an affordable event, so that younger gig-goers (14+) have the chance to attend, with Croydon having the largest population of young people out of 33 London Boroughs. As they continue their musical announcement roll out, more band names have been added to the line up today, which include: ARXX – Hannah and Clara are a garage rock gal pal duo. 2018 saw them release their debut EP, featured on BBC Introducing radio, play 40+ gigs and festivals in the UK and Europe and finished the year supporting Dream Wife at Concorde 2. Fragile Creatures – The mighty Fragile Creatures are one of those rare beasts: a commercially viable proper guitar band. Covering themes as diverse as life, death, drugs, sex, dementia, Armageddon and Alan Turing whilst delivering their music wrapped up in the warming textures and tones of harmless rock’n’roll, in all its multifarious glories. Tiger Mimic – Tiger Mimic is a London-based Indie Rock band playing dynamic songs that tell sinister tales. Soaring vocals and intriguing lyrics glide across surf-tinged guitar, fuzzy melodic bass, and tight drum grooves. These exciting new bands join Brighton’s alternative rock duo Blood Red Shoes, underground surreal-psych punk rock duo The Lovely Eggs, the bass-driven Nova Twins, and the undeniably compelling force for female-fronted bands Bang Bang Romeo, amongst many others.
6 April, Croydon’s cool and creative new event hub, Urban Xchange, part
of Lansdowne Hotel, will host the festival in three of its spaces. The
venue is a stone’s throw from East Croydon Station, one of the busiest
transport hubs in the UK (10 mins from London Bridge, 15 mins
from London Victoria, 15 mins from Gatwick, 30 mins from Brighton).
is the main stage at Cro Cro Land which will enjoy a bill headed up by
some exciting established artists from the UK and beyond.
Concrete Playground is the more intimate stage for all the hottest new
talent which will be taken over by The Zine UK. The Tram Stop is
a zone for DJs, and a place to chill out.
Croydon is already number one on the music map, according to research commissioned by Deezer and Pringles,
as the place for new music talent, with the most streamed artists
coming from this area. But Croydon is currently lacking serious music
venue outlets for these artists to play on home turf.
Angela Martin, co-founder of Croydonist & Cro Cro Land says: ‘Cro
Cro Land is the start of a new wave of music events in Croydon
celebrating its awesome music history. We wanted to create an event that
is affordable and brings together an epic line-up of bands, grass roots
promoters and DJs from across the UK that form part of a really
important music movement. Many grass roots venues are closing and so
it’s important that we all pull together to not only put on shows for
established bands, but help break new talent too. Cro Cro Land hopes to
do just that.’
Croydon has a rich musical history
– alumni include; Ray Davies, David Bowie, Malcolm McLaren (Sex Pistols
manager), Jamie Reed (artist/creator of all Sex Pistols art work), The
Damned, Peter Grant (Manager of Led Zeppelin), Stormzy, Nadia Rose.
famous Greyhound Club used to be on every band’s tour schedule
including names such as The Cure, The Velvet Underground, and the
Buzzcocks. The Croydonist are on a mission to reclaim Croydon’s indie
Cro Land will support local charity Lives Not Knives by collaborating
with them on a mentoring programme, to offer young people who have
experienced social exclusion, been victims or perpetrators of crime,
support and valuable work experience – they will have the opportunity to
shadow professionals across all aspects of the event.